Our revenues and profitability, could reduce demand for equipment and prices that we can charge; (3) our significant indebtedness, which. In September 2011, the American Rental Association (ARA) released Rental Market. Metrics whitepaper. – Standardization of metrics provides consistent way for calculating and. Download Pgadmin Iii Linux.

Hey Y’all, it’s the ARM Dude here. Let me tell you about some big news that is happening in the rental software industry.

The fine folks at the American Rental Association have finally released the highly anticipated. Why is that big news? The ARA Rental Market Metrics establish a recognized industry standard for calculating fleet age and utilization reporting. Historically this has been a fairly daunting task for rental software companies and every rental business would end up with a different method for. This made matters extremely complicated and impossible to compare data between organizations. However the ARA is sharing this standard with the rental software industry so that we may incorporate this capability into our respective systems. This is exciting news because an established industry standard adds weight to your utilization results and gives a true meaning to your data.

Furthermore, the ARA has partnered with to allow to anonymously compare their data with others in the same industry and geographic region. You are now able to perform comparative analysis on how your rates, fleet age, and compare to your competitors. Identifying revenue gaps and increasing profitability just got a lot easier thanks to the ARA. This is some good stuff folks but don’t just take my word for it. Check out this whitepaper published by the ARA that outlines the Rental Market Metrics. Hurry up though because you may be leaving money on the table for each day that you wait.

ARA Rental Market Metrics™ provides the rental industry with standards for financial reporting. Rouse Analytics launches Rental Metrics Benchmark Service Rouse Analytics, Beverly Hills, CA, has launched its Rental Metrics Benchmark Service, which provides rental companies of all sizes with a comparison of their own key performance metrics relative to the aggregated performance metrics of the industry. Initial participants in the service include industry leaders United Rentals, Hertz Equipment Rental Corporation, Ahern Rentals, NES Rentals, H&E Equipment Services, and Neff Rentals. The service reports on rental rates, physical utilization, dollar utilization, fleet age and revenue per day metrics. The service also reports on rental rate change over time and revenue distribution (i.e.,% of revenue derived from monthly, weekly and daily rentals, and ancillary fees). These metrics are reported on a total company, regional and market level for over 50 major categories and almost 400 types of equipment.

No changes to rental companies’ current systems are necessary for participation in the service as Rouse Analytics is able to accept data from any rental system in any format. The information provided by the Rental Metrics Benchmark Service enables rental companies to make better-informed decisions on rental rates, improve fleet management and improve investor communication. The metrics reported are compliant with the American Rental Association’s Rental Market Metrics™, a new industry standard designed to provide rental companies with a consistent method for reporting critical performance measures. “ARA is pleased to have Rouse Analytics adopt ARA Rental Market Metrics™ as the standard for their Rental Metrics Benchmark Service,” says Christine Wehrman, ARA’s CEO. “ARA is confident of Rouse’s ability to implement the metrics as defined and recognizes the value of this service to the industry. Rental businesses that subscribe to Rouse Analytics Rental Metrics Benchmark Service are now able to compare themselves to other companies based on the ARA Rental Market Metrics™ standards.” For more information about Rouse Analytics’ Rental Metrics Benchmark Service, contact Gary McArdle, Vice President of Rouse Analytics, at 310-360-9200, ext. 124, or gary@rouseservices.com.

More information about Rouse Analytics is available at rouseanalytics.com. The American Rental Association (ARA) has published ARA Rental Market Metrics™, a white paper outlining industry standards for calculating and reporting equipment rental company performance metrics. “The development of rental performance metrics marks a new chapter in the equipment rental industry. Standardizing the methods equipment rental companies use to calculate performance measures will advance individual businesses and industry performance in a consistent manner. ARA undertook this landmark initiative to further the growth and professionalism of the industry,” says Christine Wehrman, ARA’s executive vice president and CEO. ARA Rental Market Metrics™ is designed to provide equipment rental companies a consistent way of calculating and reporting critical performance measures. It develops industry standards for the definition of a day, original equipment cost (OEC), and for the calculation of time (physical) utilization of equipment, financial (dollar) utilization, fleet age and in period-over-period percentage change in rental rates.

“Several key performance metrics for equipment rental businesses are unique to the equipment rental industry and most of these metrics are associated with fleet efficiency and utilization. Consistency in reporting metrics was missing in our industry and made it virtually impossible for rental businesses to assess their performance relative to their peers,” says John McClelland, Ph.D., ARA’s vice president for government affairs, project leader and co-author of the white paper with Michael Graboski, Ph.D., an ARA consultant. ARA convened an industry-wide advisory group to lend counsel and advice during the 18-month development process for the ARA Rental Market Metrics™ whitepaper. Dan Kaplan, a rental expert from Daniel Kaplan Associates, Morristown, N.J., provided the initial inspiration to ARA for this project and contributed to the effort. “The industry took this initiative seriously and worked collaboratively in the formation of these metrics. I believe adopting the use of ARA Rental Market Metrics™ will be of great benefit to the equipment rental industry,” Wehrman says. “Now, benchmarking can occur and the performance of the equipment rental industry can be demonstrated to all interested parties including lending institutions, investors and analysts,” Wehrman says.

Using the metrics within a rental business is voluntary, but Wehrman says ARA is taking several steps to encourage implementation throughout independent and regional or national rental businesses by informing ARA members and industry analysts, as well as working directly with software companies and other parties interested in obtaining licenses. One of the first steps included a special Oct. 6 webcast to introduce the metrics to the more than 20 analysts who participated in the program. “ARA, the trade association of the equipment rental industry, undertook this this initiative to further the growth of the industry. We want members to have the information available to them for managing their businesses for performance and growth.

Use of these standard rental metrics can help them be more successful,” Wehrman says. For more information, contact Tom Hubbell, ARA’s vice president for marketing and communication at 800-334-2177, ext.

248, or tom.hubbell@ararental.org. An official publication of the American Rental Association. Produced by Rental Management Group. Copyright © 2011 Rental Management Magazine all rights reserved.